Britons are the most voracious online seekers of luxury bags as new research reveals the most searched handbag labels in the world.
Research carried out by the World Luxury Index™ showed that Britons accounted for 422 searches per 1000 internet users of most searched-for handbag brands, with home-grown label Mulberry as the most popular brand of choice.
The company examined over 130 brands, through 130 million searches across eight countries with American luggage label Coach coming out top. Mulberry came in eighth in a top 10 which features luxury heavyweights, Louis Vuitton, Chanel and Hermès.
The iconic Hermès Birkin is the most searched for model across all markets, with crocodile most sought after in the US, UK and France. Research also showed that Americans prefer their Birkin in orange, while Britons favour tan and the French, black.
The US also has the largest share of searches for Chanel's classic 2.55 style which is toted by Kate Moss, Diane Kruger and Linda Evangelista.
The study also noted that in Japan, consumers have somewhat fallen out of love with Louis Vuitton goods. The brand is ranked ninth in Japan - making it the only country where it does not rank in the top five.
The top 10 most searched luxury handbags globally:
1. Coach
2. Louis Vuitton
3. Chanel
4. Gucci
5. Longchamp
6. Prada
7. Hermès
8. Mulberry
9. Marc Jacobs
10. Michael Kors
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