Harvey Nichols' 'Love Thyself' beauty campaign attracts complaints

The retailer's 'Love Thyself' beauty campaign has prompted complaints to the Advertising Standards Authority for its "overly sexual depiction of women."

Harvey Nichols' 'Love Thyself' beauty campaign has attracted complaints to the ASA

Harvey Nichols has a knack for an eye-catching, if not wholly appropriate, fashion campaign. Its summer sales ad featured a model with a wet patch on her nether regions and the tagline: "Try to contain your excitement", which drew 105 complaints and prompted an investigation by the Advertising Standards Authority (verdict: not guilty of anything other than bad taste).

Now the ad for its beauty shop is rubbing people up the wrong way. Beauty Bazaar's "Love Thyself" campaign, which sees girls snogging their mirror image, has racked up 15 complaints since the store opened in Liverpool last month. "[Complainants] say the ads are offensive and potentially harmful, [ they] believe the imagery is overly sexual in its depiction of women," the ASA said.

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Harvey Nichols criticised for Sale Advert: "Disgusting"

High street giant Harvey Nichols has come under fire for a "disgusting" ad campaign that depicts a woman wetting herself.

Judging by the reaction, the flyers which have been sent to thousands of potential customers around the country to promote a sale, have clearly offended sensitive shoppers.

They show a woman with her clothes soaked around the groin area next to the slogan: "The Harvey Nichols Sale.. Try To Contain Your Excitment."

On micro-blogging site Twitter, some people have already shown their disgust for the ads. One user said: "Really, Harvey Nicks? Really? They're certainly pushing the boundaries."

Another user tweeted: "you are kidding about these aren't you? *checkscalendar*"

One woman posted: "that absolutely does not make me the slightest bit inclined to shop there!"