Roma Model: river island

Showing posts with label river island. Show all posts

Tuesday, 4 December 2012

First look at Rihanna's collection for River Island

Rihanna has given us a preview of her debut collection for River Island, by wearing it out and sharing snaps from the set of the ad campaign.

The navy blue jumpsuit is, according to River Island, a taster of what's to come - and that seems to be clean lines, and a sports-luxe vibe - and, as River Island's CEO told us last week, "people will be surprised, it's not necessarily what they're expecting." Ooo, intriguing. We also know that the collection will feature bustier tops, as Rihanna's stylist mentioned during her recent 777 tour .

Singer Riri has also offered up another preview by tweeting a photo from the set of the ad campaign, which has been shot by Mario Sorrenti and appears to star British model Jourdan Dunn and Sudanese-American model Ataui Deng.

"Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that's a wrap at the end of a 2 day shoot w/ MARIO SORRENTI," she posted.

Tuesday, 17 July 2012

Rihanna to design a collection for River Island

Pop star Rihanna has confirmed that she is designing a capsule collection for high street favourite River Island.

Rihanna in London wearing Stella McCartney in March this year. Photo: Rex

After much speculation, River Island has finally confirmed that Rihanna will be designing a collection for them, but we'll have to wait until spring 2013 to see the sartorial fruits of the pop star's labour.

"I've been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special," says Rihanna.

Rihanna wearing her River Island T-shirt. Photo: Rihanna/Instagram

The high street store is evidently delighted with its latest coup too: "We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way," said Ben Lewis, River Island's chief executive.

"Rihanna is a style icon; from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love."