LFW : Mulberry Spring 2013

Watch: Behind the scenes on Lana Del Rey's H&M advert

Enjoy a preview of Lana Del Rey's TV advert for H&M, which showcases the store's autumn/winter 2012 campaign and the singer's cover of the song 'Blue Velvet'.

H&M has given us a taste of what to expect from Lana Del Rey's TV advert for the brand, which will premiere on their website tomorrow.

The short film takes us through the three-day shoot and reveals a '50s-style set, Lana (and her resplendent beehive) decked out in the same H&M garb she wears in the print adverts, singing, being hypnotised by a pocket watch and seductively standing in an old telephone box, interspersed with various other characters as the set and costumes are prepped.

The singer has recorded a cover of Blue Velvet , the song popularised by Bobby Vinton in 1963, for which the advert will also be a showcase.

H&M announced that they had signed Del Rey to front their autumn/winter 2012 campaign in July , before releasing the L.A. noir-inspired campaign images, which were shot by Inez van Lamsweerde and Vinoodh Matadin, in August.

The 26-year-old New Yorker, whose real name is Elizabeth Grant, has been welcomed into the fashion industry with open arms, appearing on the cover of British Vogue 's March 2012 issue, having a Mulberry bag named after her and being signed up by model agency Next Models.

UK officially the most Designer Handbag CRAZY country

Britons are the most voracious online seekers of luxury bags as new research reveals the most searched handbag labels in the world.

Research carried out by the World Luxury Index™ showed that Britons accounted for 422 searches per 1000 internet users of most searched-for handbag brands, with home-grown label Mulberry as the most popular brand of choice.

The company examined over 130 brands, through 130 million searches across eight countries with American luggage label Coach coming out top. Mulberry came in eighth in a top 10 which features luxury heavyweights, Louis Vuitton, Chanel and Hermès.

The iconic Hermès Birkin is the most searched for model across all markets, with crocodile most sought after in the US, UK and France. Research also showed that Americans prefer their Birkin in orange, while Britons favour tan and the French, black.

The US also has the largest share of searches for Chanel's classic 2.55 style which is toted by Kate Moss, Diane Kruger and Linda Evangelista.

The study also noted that in Japan, consumers have somewhat fallen out of love with Louis Vuitton goods. The brand is ranked ninth in Japan - making it the only country where it does not rank in the top five.

The top 10 most searched luxury handbags globally:

1. Coach 

2. Louis Vuitton 

3. Chanel 

4. Gucci 

5. Longchamp 

6. Prada 

7. Hermès 

8. Mulberry 

9. Marc Jacobs 

10. Michael Kors