Lenny Kravitz, the next Ralph Lauren?

Musician Lenny Kravitz has announced that he is going global with his lifestyle and fashion brand.

Not content with conquering the music world with his inimitable style of psychedelic rock, and the silver screen with his bucket-full of attitude (yes, the gold eyeliner-sporting stylist in The Hunger Games was Lenny), Kravitz has caught the celebrity-turned-designer bug, and he's set his bar high.

The 48-year-old rocker diversified from his day job in 2003 when he founded Kravitz Design , a company specialising in innovative and dynamic design solutions for commercial and residential properties. Earlier this year, he dipped a toe into the world of fashion by collaborating with ethical footwear brand TOMS.

"The plan is to make it a lifestyle brand . . . my dream for this company. In the same way you would see Ralph Lauren or Giorgio Armani" he told CNN.

Furniture, bedding and clothing are high on the agenda, as well as an eco-resort on a farm he owns in Brazil next year.

Perhaps Kravitz will rope in his stylish actress daughter Zoe to consult on cuts and colours. Thanks to her kooky, pared-back style, the 23-year-old regularly graces best-dressed lists around the globe.

Gwyneth Paltrow launches limited-edition Goop Jeans

Actress Gwyneth Paltrow and her lifestyle website Goop have teamed up with London denim label MiH to create the perfect pair of blue jeans.

Could Gwyneth Paltrow be the fashion world's answer to Martha Stewart?  Forget acting - the 39-year-old's extra-curricular accomplishments as a chic lifestyle guru certainly suggest so.

Paltrow's hugely successful website Goop - through which she and her team dispense what she calls 'life's positives', has teamed up with cult denim label brand MiH to add designing to its portfolio and create the perfect pair of jeans.

The kick-flare Marrakesh style is one of MiH's best sellers and has been made over in 'Real Blue' by the Goop team.

"We love our MiH Marrakesh Jean in perfect blue denim: soft, timeless and flattering. We left them free from any distress for you to break them in naturally over time to achieve your own personal look and wash," says Goop.

Naturally, Paltrow, who has contracts as the face of Hugo Boss and Coach, can be seen modelling the effortless style on the Goop website .

For MiH founder and creative director Chloe Lonsdale, the collaboration is a match made in heaven. "It's been really exciting to design a special jean for goop as I'm completely addicted to their advice on life and all things lovely and it is a great match for MiH" she says. "The perfect blue jean is a wardrobe essential and this style will last a lifetime."

Other A-listers fans of the brand include January Jones, Sarah Jessica Parker and Jessica Alba.