Benetton launch ‘Unemployee of the Year’ campaign

Putting the spotlight on the jobless youth, fashion retailer Benetton is inviting unemployed people aged 18-30 to submit creative projects to help aid the situation.

One could never accuse fashion retailer Benetton of being predictable (remember those ads showing world leaders kissing each other - including Pope Benedict in embrace with an Iman?) and its newest campaign is a fine case in point.

The brand's chairman, Alessandro Benetton, is so concerned with youth unemployment (estimated to be at 100 million globally) that he has launched an online contest to sustain 100 creative projects submitted by those aged 18 to 30 years old who are out of work. The projects must lead to concrete social impact in the participants' community and will be submitted to the UN HATE Foundation website and selected by the online community.

The Foundation, whose aim is to "promote a culture of non-hate" and "support youth to become actors of change against indifference and stigma" will award those chosen with €5,000 euros.

Benetton explained how the campaign "presents a realistic portrait of today's society by actively tackling a current problem, that of youth non-employment and the potential conflict between generations, in order to show it in a new light and create value for the immense human capital of young people."

An accompanying global print and video campaign shows determined young people in situation striving to find work and also includes posters and T-shirts.

Jane Fonda teaches You How to Look Young

Septuagenarian style-setter, Jane Fonda, does rock'n'roll with extreme elegance. So ladies, if you're worried about age, we guess you'd better worry about your wardrobe ;)

The 74 year old rocked the red carpet last night at the Los Angeles premiere of Aaron Sorkin's new TV show, The Newsroom , in a look that managed to be wild and extrovert but also devastatingly chic and actually, in the end, quite sensible.

A bronze leather biker jacket is something that any woman, whatever her age, might be a little wary of, but as Fonda demonstrated at Cannes last month in a sequinned evening gown by Atelier Versace, bronze is her colour - it works with her hair and is more flattering to the complexion than bright gold.

The jacket actually does all the work, although the beautifully cut, off-white trousers and cream satin v-neck T-shirt have a luxuriousness of their own which altogether make a sumptuous combination. Fonda's accessories all pick up the star color and the wide belt is flattering, drawing attention to a slim waist. And guess what, she's in flat sandals!! The result is relaxed and, unusually for these kind of occasions, comfortable. What's not to like?