Watch: Behind the scenes on Lana Del Rey's H&M advert

Enjoy a preview of Lana Del Rey's TV advert for H&M, which showcases the store's autumn/winter 2012 campaign and the singer's cover of the song 'Blue Velvet'.

H&M has given us a taste of what to expect from Lana Del Rey's TV advert for the brand, which will premiere on their website tomorrow.

The short film takes us through the three-day shoot and reveals a '50s-style set, Lana (and her resplendent beehive) decked out in the same H&M garb she wears in the print adverts, singing, being hypnotised by a pocket watch and seductively standing in an old telephone box, interspersed with various other characters as the set and costumes are prepped.

The singer has recorded a cover of Blue Velvet , the song popularised by Bobby Vinton in 1963, for which the advert will also be a showcase.

H&M announced that they had signed Del Rey to front their autumn/winter 2012 campaign in July , before releasing the L.A. noir-inspired campaign images, which were shot by Inez van Lamsweerde and Vinoodh Matadin, in August.

The 26-year-old New Yorker, whose real name is Elizabeth Grant, has been welcomed into the fashion industry with open arms, appearing on the cover of British Vogue 's March 2012 issue, having a Mulberry bag named after her and being signed up by model agency Next Models.

First look at Yves Saint Laurent rebranding

The first pictures have surfaced of Yves Saint Laurent's controversial rebranding following a name change to Saint Laurent Paris.

A photo of Yves Saint Laurent's rebranding, taken by LOVE magazine's Katie Grand. Photo: Katie Grand/Twitter

It caused quite a stir when newly-appointed creative director Hedi Slimane announced that YSL would be undergoing a name change - from Yves Saint Laurent to Saint Laurent Paris - and now we can finally see how his reimagination measures up.

The first images have surfaced of the fashion house's rebranding, courtesy of LOVE editor Katie Grand, who took to her Twitter page to share the photo. The Instagram picture shows the new 'Saint Laurent' typography, which currently adorns the construction boards surrounding the brand's soon-to-open Mercer Street, New York store. Unfortunately, according the New York Magazine , the new branding has since been covered up by posters, thanks to T-shirt brand Rocksmith (who clearly know a good advertising opportunity when they see one).

Another picture featuring a black product box with the new branding on it has also appeared in the latest issue of Vogue Paris , showing 'Saint Laurent' with Paris written in smaller type beneath, surrounded by a thick black frame.

The image that appears in the August issue of Vogue Paris. Photo: Vogue Paris 

When the name change was announced in June the brand confirmed that they will continue to use the iconic overlapping YSL logo, which was designed by Cassandre in 1963, and that the rebranding will only apply to ready-to-wear, with the house's official moniker remaining as Yves Saint Laurent.

Slimane showed his first collection for the house, Resort 2013, to select buyers earlier this month, but the world will get to see his spring/summer 2013 collection during Paris Fashion Week this September.