Watch: Behind the scenes on Lana Del Rey's H&M advert

Enjoy a preview of Lana Del Rey's TV advert for H&M, which showcases the store's autumn/winter 2012 campaign and the singer's cover of the song 'Blue Velvet'.

H&M has given us a taste of what to expect from Lana Del Rey's TV advert for the brand, which will premiere on their website tomorrow.

The short film takes us through the three-day shoot and reveals a '50s-style set, Lana (and her resplendent beehive) decked out in the same H&M garb she wears in the print adverts, singing, being hypnotised by a pocket watch and seductively standing in an old telephone box, interspersed with various other characters as the set and costumes are prepped.

The singer has recorded a cover of Blue Velvet , the song popularised by Bobby Vinton in 1963, for which the advert will also be a showcase.

H&M announced that they had signed Del Rey to front their autumn/winter 2012 campaign in July , before releasing the L.A. noir-inspired campaign images, which were shot by Inez van Lamsweerde and Vinoodh Matadin, in August.

The 26-year-old New Yorker, whose real name is Elizabeth Grant, has been welcomed into the fashion industry with open arms, appearing on the cover of British Vogue 's March 2012 issue, having a Mulberry bag named after her and being signed up by model agency Next Models.

YSL Opium AD is Eighth most Complained About

Yves Saint Laurent's infamous Opium advert featuring a naked Sophie Dahl is the eighth most complained about advert in the last 50 years.

The infamous Yves Saint Laurent Opium perfume advert featuring a naked Sophie Dahl has been named as the eighth most-complained about in the last 50 years in a new survey released by the Advertising Standards Agency.

The campaign first made headlines in 2000 when the French fashion house plastered the image of red-headed Dahl, unclothed but for some sparkly jewels and a pair of heels and posing suggestively, on billboards around the country. Shot by Steven Meisel, Tom Ford - who was then the newly-appointed creative director of YSL - hoped the advert would put the then-ailing brand back on the fashion map whilst also giving a nod to house's history of sexual provocation and female liberation.

Ford's technique worked and the image has since become synonymous with the house, and Opium - which was first launched in 1977 - remains one of YSL's best-known scents.

The ASA received 948 complaints that the image was too sexually suggestive and unsuitable to be seen by children. As a result it was removed from billboards, but was still allowed to be used in appropriate magazines. - Telepgraph UK