H&M to launch global clothes collecting initiative

Customers donating unwated clothing from any brand will receive £5 to spend in store as H&M strive to reduce the environmental impact of clothes on landfill sites.

H&M launch global clothes collecting initiative

Swedish retail giant H&M has today announced plans to offer a global clothes collecting service.

In selected stores from February 2013, customers will be able to discard of unwanted garments into H&M shops - regardless of their origins, in exchange for a £5 discount voucher for each bag donated. The voucher can then be used against a transactional purchase of 200Dhs or more.

The collected clothes are then handled by H&M's partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.

Topshop launch Reclaim To Wear collaboration

Topshop will launch an eco-friendly capsule collection in collaboration with Reclaim To Wear on June 15.

High street favourite Topshop has joined forces with Reclaim To Wear to launch a capsule "upcycled" collection made entirely from discarded materials, such as surplus stock and production off-cuts.

The new collection uses Topshop's commitment stock of jersey, cotton and denim to create a range of unique summer must-haves that are also eco-friendly.

The capsule collection of eight pieces includes ombré denim, a panelled jersey dress and a slouchy grey marl sweater that will be perfect for the summer festival dweller, prividing fashion-forward looks without any of the fast-fashion guilt. - Telegraph

The collection will launch on June 15, exclusively at Topshop.com