YSL to change its Name, dropping the 'Yves'

Yves Saint Laurent's new creative director Hedi Slimane will rebrand the iconic fashion house as Saint Laurent Paris.

Yves Saint Laurent will drop the 'Yves' from their name, the brand has confirmed.

Newly-appointed creative director Hedi Slimane is keen to "thrust Saint Laurent into a new era modern", reports WWD , and thinks removing the founder of the brand's first name from the famous moniker is the way forward.

The house will be rebranded Saint Laurent Paris, although the iconic YSL logo will remain the same. The move is not be an entirely new one, the majority of the major fashion houses go by a singular surname - Versace, Gucci, Chanel, Prada.

When appointed, Slimane - the former creative director of Dior Homme - was given "total creative responsibility for the brand image and all its collections" and is said to be focusing on "recapturing the impulses that inspired the founder to launch the Saint Laurent Rive Gauche ready-to-wear line in 1966 - among them youth, freedom and modernity."

Slimane, who is also working on a new store concept for the brand, will show his debut womenswear collection during Paris Fashion Week this September, and the new branding is reportedly set to be unveiled shortly beforehand.

As yet, Yves Saint Laurent have not released an official statement regarding the change, while Pierre Berge, Saint Lauren't lover and business partner of 50 years, is yet to comment.

Despite the change we think it's unlikely that fashion's most famous acronym will ever disappear.

Kim Kardashian Draws Attention to her Famous Bottom by Forgetting to Remove Tag from Dress

The usually meticulous Kim Kardashian had a strange slip up while posing for photographs at her Las Vegas store today - she left a very visible white care label on the left backside of her sheer black dress.

Care labels are always attached to good quality garments to let the owner know the best way to wash the clothing. 

But they can be cut out before wearing - especially if they're ruining a red carpet look.

The 31-year-old reality star - who made a very quick trip to Sin City today to make a scheduled appearance between 1 and 3 pm at the family store - was obviously in a hurry.

She likely slipped on the knee-high, cleavage plunging dress just as she got there and didn't have a chance to take a turn in the mirror. 

If Kim had taken a gander at her famous backside in the outfit, she would surely have gotten an assistant to roll up the dress - and snip out the white silky sticker before posing for photographs.

Kim, who was to rush back to Los Angeles to ready for the MTV Awards, isn't the only Kardashian being pressured to make trips to the Kardashian Khaos store.

Little sisters Kylie and Kendall Jenner, busy with the last weeks of school, also jetted into town to sign autographs and hawk the stuff that's for sale at the boutique, located in the Mirage Hotel.

Kim tweeted about the 'concept' store when it opened last November. - Daily Mail

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