Vařeková has appeared in the swimsuit edition of Sports Illustrated a total of eight times: 1999-2002 and 2004-2007. She appeared on the cover in 2004. In addition to SI, Veronika was regularly featured in Victoria's Secret but decided not to renew her contract in 2004. She became the face of NIVEA at that time. Other contracts include Guess?, Chanel and Pantene. She was a cover girl for Marie Claire, Harpers & Queen and Cosmopolitan. Her most recent contract (2003 - 2007) has been with Newport News.
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