Clint Eastwood's daughter under fire after destroying a $100,000 Hermes Birkin handbag

Francesca Eastwood and her photographer boyfriend Tyler Shields in Twitter and Facebook storm after setting fire to a crocodile Hermès Birkin bag in the name of art.

As the daughter of one of Hollywood's most prolific actor/directors, and star of realty TV show Mrs. Eastwood & Company chronicling the lives of her extended family, Francesca Eastwood is well used to being in the eye of the storm.

But Clint Eastwood's 18-year-old daughter is on the receiving end of vicious public outcry after a photographic stunt with her artist boyfriend Tyler Shields backfired.

Eastwood and Shields - known for his work with video portraits and celebrity photography - decided to publicly demolish a $100,000 crocodile Hermès Birkin bag by setting it on fire before taking a chainsaw to it, all in the name of art.

The results of the project can be seen on Shields' website, and were featured in Mrs. Eastwood & Company with Francesca's step-mother Dina expressing her disgust at the fact that her she even owned a bag worth so much and stating that she does not understand the true value of money.

Francesca poses with the $100,000 crocodile Birkin between her teeth. PHOTO: Tyler Shields

And it seems Dina is not the only one horrified by the stunt - angry viewers have taken to Francesa's Twitter and Facebook pages to express their anger, TMZ report.

"Some of us actually have to work and live check 2 check, spoiled rotten b***h to burn 100k bag" wrote one angry viewer.

Francesca takes a chainsaw to the Birkin. PHOTO: Tyler Shields

"Wow.... The $100k wasted on this pointless shoot could of been used to benefit a number of charities or ppl in real need. Just crazy," another said.

These comments are on the tame end of the spectrum, with other more vitriolic account holders going so far as to suggest that Francesca should kill herself.

Fanning the flames: Francesa Eastwood poses with the burning Birkin. PHOTO: Tyler Shields

For her part, Francesca is so far unfazed by the reaction with sources close to her telling TMZ she knew people would be shocked, but that they just don't understand art.